Job description
The Demand Program Professional has end to end responsibility for marketing program planning through to execution. The Demand Programs Professional is accountable to the brand and customer set business leaders for delivering agreed to levels of program results.
The Demand Program Professional develops the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.
..........

Required Skills
Solution sales or marketing , or Product-line/Portfolio management or Consulting or Business Planning experiences are strongly preferred.
B2B IT Industry Background will be preferred
Business Skills: applied ability to make profitable and quick business decisions.
Marketing Planning Tools and Process: demonstrated knowledge and understanding of the marketing tools and utilizes them in planning programs and executing campaigns/tactics
Program Planning: applied skill in the proper implementation of the marketing mix
Utilization of value propositions to develop key messages
Alignment of target audience to prioritized offering/solution focus area
Development and selection of assets aligned to sales cycle stage:
Program Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan
Business Controls including managing budgets and controlling costs
Adjusting campaigns/tactics based root cause analysis
Pipeline management including nurturing and progression
Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
Management System: demonstrated knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance. 
 
Required
Bachelor's Degree
At least 3 years experience in Solution sales or marketing
At least 2 years experience in Product-line/Portfolio management
At least 2 years experience in Consulting or Business Planning experiences
English: Fluent
Chinese simplified: Fluent


立即投递简历（请注明职位编号）>>：Jessica@hr-bank.net